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By: Margaret R. Roller

Thanks, Annie. False promises are one thing but, importantly, is it good research?

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By: LoveStats

Absolutely. Let’s start with no false promises and then move on to quality data, followed up with knowledgeable and realistic analysis. Couldn’t be an easier.

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By: Christophe Lauer (@clauer)

Your points are correct. But one shouldn’t rely entirely on tools. Tools are one thing, then it’s about how we use them and the methodology that we build upon. And then I know for a fact that’s there...

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By: LoveStats

Agree. Tools can never be the sole solution. The only solution is the human brain applied to data. Tools get you a few steps closer but only if they are properly and honestly explained.

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By: Jeffrey Henning’s #MRX Top 10: All the News That’s Fit to Hype | UpSearchMR

[...] Why Social Media Listening Research Hasn’t Lived Up to the Hype – Speaking of hype, Annie Pettit of Conversition lets you know why social media market research hasn’t lived up to it. [...]

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By: Dan Miles

Why would you want to apply offline survey demographics in an environment in which behaviours and motivations are uniquely different? One of the foundations of the social web is that it allows people...

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By: LoveStats

I think the point is that we’re so used to seeing demographics on every datapoint, that we are lost when we don’t see that data. We need to get away from that style of thinking. Fortunately, over time,...

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